To start with, you should contact your previous clients. In this case, it will be important that when you serve clients you save their contact information. Where you will have to find a time and contact your past clients and inform them that you are still readily available to provide them with the services that they might need. It is essential to note that by maintaining the contact between you and your past clients you will be strengthening the relationship between the two of you. You find that this is beneficial as it will encourage them to market you to other people who might be their friends, colleagues or relatives including referring them to you when they are faced with hard cases.
Apart from that, you should also use word of mouth. One thing with word of mouth is that it is being considered one of the most effective marketing techniques as well as being very useful. In this cases, you will have to talk to the people directly by telling them your qualifications, the services that your law firm is offering and what makes you stand out from the rest of law firms. One good thing is that it is always straightforward to convince someone when you talk face to face. Besides, this will also require you to be flexible and wise on reacting to negative comments from clients.
Besides, you should also apply social media marketing. This will require you to have an account with the leading social media platform such as Facebook, Yahoo, Twitter and YouTube among others. You find that social media has a large number of users, and when you post an advert there are high chances that the majority of people will see it. But it is also recommended that you do a follow up by reacting to both the questions, negative comments and the positive comments. This is an act of showing the viewers that you are responsible and you care about their needs.
Apart from that, it is also required that you engage in an active trade association. You should know that the purpose of joining trade associations is networking. One thing with trade associations is that they usually attract hundreds of possible clients. One way of doing this is by asking your clients the meetings that they always attend and to introduce you to new clients. You find that with this you will be able to attend more meetings and pull more clients.
Last but not least, you should also create a high-quality website. This is essential as it will help you to interact with the online customers.