Month: April 2020

The Key To Make Your Marketing Message Stand Out

Marketing
Planning for the year ahead is never an easy task. Back in October 2015 we shared an article called “5 Ways Marketing Departments Help Salespeople Catch Butterflies.” Recently a tenfold article was shared with us, titled “What is the Meaning of Sales & Marketing and Their Advantages?” and, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles.

We might feel as though we are getting things done by talking and learning about various types of marketing theory, but in essence, we are just spinning our wheels. Some consumers would not mind paying a higher price for an item or service if they received very good service.

The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer).

It is important to note here that the retention function of a marketing department doesn’t really overlap the retention efforts of a sales team. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions.

How Does Marketing Create And Satisfy Consumer Needs?

Marketing
No doubt if you are trying to progress on your journey to MLM success and you have been doing some training and some research then you will have discovered the importance of having a good MLM marketing plan in place. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

Marketing channels are also used by companies to reach their consumers. As a result, decisions are often made without the consultation of the marketing strategy, and that means they are not likely to be in alignment with the strategy. Especially for small companies, one thing or another can come up that gets the business owner off track, and unfortunately, when that happens, marketing tends to move to the back burner.

On the sales side, client retention refers more to the salesperson’s efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client’s friends and family members.

Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies

One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. Many in the business world, especially those who rely on sales and marketing for success, don’t actually have a concrete grasp on exactly what sales and marketing are. Pull together one overall plan that incorporates all of your MLM … Read More..

Digital Marketing As A Subset Of Business Development Strategies

Business Development
Job titles continually evolve based on the changing needs of companies. Business development involves all tasks and processes concerning both the analytical preparation, monitoring and support of growth opportunities. You will be left with a balance – i.e. “20{1c82fb2f91e411783981e1bf94b1927e709ccc3a34348206967bbb0a3f68d586} of my business next year will come from new opportunities” – therefore you can then begin to allocate your selling time accordingly.

A successful business development process is being able to get a clear and concise evaluation of the inherent strengths and weaknesses, goals and issues that face the development of your new venture. A common problem facing many firms, regardless of where they are in the company lifecycle, is that they get stuck in the trenches of daily operations, at the cost of conducting business development activities.

In many cases this role is a liaison between sales, marketing, procurement, and management. It might be hard to decide if and when to use various business development services. For example, life science and other firms with R&D cycles require more time in an incubation program service companies.

Working in business development is an excellent way to develop skills in strategy, negotiations, and managing partner and client relationships. Incorporate sales training for business development and growth. At this stage in the company life cycle business risk is beginning to decrease and the opportunity for true value creation presents its self, yet the path to that second level can be a long and tricky walk.

Business Development Steps And Strategies

Business Development
What is business development? One way or another, these institutions interact with companies on their growth journey and provide all kinds of resources to support them, including funding and physical work spaces (offices), professional support, advice and mentoring, tools and frameworks, strategy development and operations efficiency, and access to important networks in the business ecosystem.

Many separate workgroups or business units support the BD process, from corporate management to the operations staff to production personnel and administrative staff inside the company, to third party Subject Matter Experts (SME) or professional proposal preparation personnel like those provided by third party consulting firms.

Firms of all sizes will sometimes find that they lack a particular skill or area of expertise, and seek the advice of a specialist. In the table below a classification of business development institutions are plotted out, based on the various stages in the company life cycle.

Strategic Management For Business Development

Every business has its life cycle that it undergoes during the course of its entire existence. A particular interest will be taken into how business development activities differ across company sizes and growth stages, from early-stage startups to fully-grown companies, and the various institutions that can support companies on their paths to growth.

One important aspect of the BD process is that it is most effective as a closed-loop system, in which the Operations Phase information feeds into the Positioning Phase for an ever-changing system that quickly reacts to changing conditions in the marketplace.

Another dynamic of this is that it … Read More..

Summary Of A Business Plan

Business Plan
Like other business plans, the contents of an automobile dealership business plan cover four primary steps towards success. Besides being important when starting a business, business plans are also required to help provide direction to a fully-functional business. Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document.

Thereafter, slowly it becomes calculated guesses, but still planning provides the impetus, energy, and drive necessary for the business to achieve its objectives. When a business plan is prepared for an external party, it should be focused on what the external party requires.

Even Industry sectors and all other industries like Aerospace & defence, Automotive, Banking & capital markets, chemicals, communications, education & non-profit energy, utilities & mining, engineering & construction, entertainment & media, financial services, forest and paper & packaging all have business plans.

On balance, I think internal business plans are the most important. As industries around the world have become more specialized, more and more people are mustering the courage to start their own businesses. The industry, customer, and competitive analysis in your business plan proves the opportunity.

Creating A Business Plan For Artists

Business Plan
A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume. This should identify that customers in your local market are in need of a dealer of the type you’ve chosen to be because competitors are not fully serving their needs, or because their demographics are changing (more population, richer, poorer, more families, etc.) The opportunity could also be that a certain combination of services by your dealership could improve on what competitors are currently doing.

Marketing and operations plans cover the activities the company will engage in to bring in car buyers (and car sellers if you are a used car dealer as well), and run the business as efficiently as possible. More specifically, external business plans are often prepared for parties that you would like to invest in your company.

While it is sometimes true that using yourself as the ideal customer is a smart idea, since you understand the value and availability of that product or service, you might misinterpret the size of the market and the traction that can be achieved beyond a select group of true believers.

The Abbreviated Business Plan

Market Data is very important. When evaluating a business concept, unrealistic expectations or flawed thinking could creep in and undermine the planning. When writing your business plan, conservative financial projections are strongly advised. There are firms that develop business plans and prepare financial models.

No one need see what is written in this plan except those people who are directly involved in carrying out the plan. An internal business plan summarises what you and your team are actually going to do to improve your business and achieve your goals. When writing your business plan, you will have to be very diligent in noting down the source of your data.

This idea has to … Read More..

The Taxonomy Of Business Development

Business Development
Business development requires a multi-disciplinary approach and there is no ‘one size fits all’ strategy. Managing a business development team member is similar to a sales team member in many respects. Hiring a business development person is different than finding a sales person for your team. Overall, boutique consulting firms focus on a limited scope of industries, and resolve business issues quicker than large management consulting firms that require more time for a specific project.

There are a plethora of activities, conceptualizations, methodologies, tools, frameworks, models, subfields, and buzzwords employed across industries and geographies when implementing growth opportunities for firms. Business growth strategy formulation is an intense process of studying the firm’s strengths and weaknesses, that are used to exploit growth opportunities if and when they present themselves.

A marketing and constancy firm can demonstrate where they’re succeeding. Using the help from a second stage business accelerator can be one way to overcome these challenges; to (re)establish the entire “business machinery” required to allow growth to take place.

While a consultants hourly rate may be higher than you’re comfortable with a deal can be put together much faster by a professional than someone trying for the first time to structure a business partnership. If you’re the typical small business starting, growing or even just surviving in a tough economic market with little or no credit, you also need business development strategies that don’t eat up your cash flow.

Business Development Metrics

Business Development
Job titles continually evolve based on the changing needs of companies. In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances – these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.

Ironically, it’s the most expensive option, with ‘front of the line’ service and unlimited consulting with partners in the firm that sells the most. Moreover, the job of a business developer is highly cross functional, as it requires collaboration with various internal and partner-company teams such as sales, engineering, and marketing to ensure that a deal is consummated.

A successful business development process is being able to get a clear and concise evaluation of the inherent strengths and weaknesses, goals and issues that face the development of your new venture. A common problem facing many firms, regardless of where they are in the company lifecycle, is that they get stuck in the trenches of daily operations, at the cost of conducting business development activities.

Business Development Consultants

In the almost 30 years that I’ve worked as a CPA, I’ve had the opportunity to see businesses go on to achieve amazing results in the marketplace and for their community and for the owners. They come in the form of governmental institutions providing funding and support to entrepreneurs, and private institutions in the form of business angels and venture capitalists, business incubators and seed accelerators, second stage business accelerators, boutique … Read More..

What Does A Business Development Specialist Do?

Business Development
What is business development? Lastly, the value of business development services is discussed from the perspective of small and medium sized enterprises (SMEs). A company spends varying amounts of time in an incubation program depending the type of business and the entrepreneur’s level of business expertise.

While a business development expert can always play the role as sales person the opposite is not always true. Examples of niches in which boutique consulting firms operate include human resources and staffing, IT, healthcare, business process outsourcing, and accounting.

Marketing – Your marketing strategy will have a direct impact on your success. Just as when buying any service, when contracting for professional business development services it is important to have clear deliverables. This is the third stage of a business development.

From the birth of firms through incubators and seed accelerators, to boosting growth for small and medium firms by means of second stage business accelerators, to advising corporate giants through management consulting firms, business development constitute an important element any phase of the company life cycle.

Hire A Business Development Expert

Business Development
Starting a new business is far more than simply hanging a sign out and waiting for customers to pour through the door and I’m sure anyone willing to invest in a new venture is well aware of this fact. But if you need help refining your business model or if you are a first-time CEO seeking guidance from proven peers and entrepreneurs, these types of services can be perfect. The Seed Accelerator derives much of its characteristics from the business incubator; their services often include pre-seed investments (usually in exchange for equity) and the focus is on business model innovation.

These are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation’s overall marketing activities effectiveness.

Many separate workgroups or business units support the BD process, from corporate management to the operations staff to production personnel and administrative staff inside the company, to third party Subject Matter Experts (SME) or professional proposal preparation personnel like those provided by third party consulting firms.

Business Development Strategies That Work

So many professional service firms we meet bemoan the track record of most of their folk in developing new work and new clients in attractive niches. Consultants often will require an hourly rate or fixed salary as well as some kind of bonus structure for placing deals together which may be a single payout for each business deal that is signed or a revenue share that is paid out over a period of time based on the amount of business that is ultimately generated from the relationships.

This is an extract from my FREE eBook – “How to Construct an Effective Business Development Strategy” which is available for download – please see details below. Business Process Management (BPM) is an all-round management approach that aims at aligning all the business processes with its … Read More..