Since 2011, the number of online searches about African fashion has been spiking up which means that this kind of fashion is going to be a big hit. If you just look closely, you may have observed how African fashion has crept into our everyday living. As such, a lot of fashion stores have embraced the influence of African fashion even those stores online such as this mens clothing site called Chiefs-wear. Read more now to find out why this piece of fashion has experienced this kind of exposure.
Social media is the greatest key element behind the rise of African fashion. Social media has a played a role in increasing the long tail of African fashion by making it easy for it to be shared to people. Hence, even those who are not interested can still see the shared images by simply scrolling in their feed.
The second main source of exposure is the celebrities. Some celebrities are wearing Dashikis and African print clothing to their various TV show guestings, mall guestings, and concerts. As everyone is well aware of, celebrities are one of the most influential publicists hence it is only imperative that African clothing has been on the fashion trend.
Thirdly, there has been an increase in political consciousness particularly in issues regarding the black people so naturally interest in their culture followed suit. Fashion and style of clothing is a big part of that interest in culture.
It is now seen fashionable to wear such pieces so the more the people were being exposed, the more they started to wear African inspired clothes. The more people are seen wearing these types of clothes, the more extensive African fashion’s reach is. In addition, word-of-mouth has become a great tool in this trend too.
The rise of African cinema or Nollywood is also prevalent which means African fashion is also getting exposure in the movies and TV shows. The growth of the African fashion division is also catapulted in short movie clips being featured in youtube.
Western fashion is a key player in changing the game of fashion trends and as such the incorporation of African clothing in some fashion runway projects have catapulted its rise to stardom. You could hardly see a runway model strutting on the aisle without seeing some African influence in her dress.
African art was also becoming more and more popular in the society and as such African fashion went after. Most art branches are interconnected with one another and in this case visual art and fashion is very much like siblings in which one cannot be known without knowing the other.
With all of these factors put up together, it can only be just that African fashion is the newest hit in the fashion industry.